Silvia Cuevas
Planning Budget for Success in 2024: Strategies for a Balanced Budget in Marketing and CSR
As we prepare for a new year filled with challenges and opportunities, it's crucial to reflect on our marketing strategies and corporate...
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MOON ADVERTISEMENT LAB
Integrated Communication
Strategy, Creativity, Advertisement, Public Relationships and CSR
Silvia Cuevas
Oct 30, 20232 min
Why is Internal Communication So Crucial?
Cultivating Corporate Culture: Internal communication amplifies an enterprise’s mission, vision, and values. Through it, core beliefs can...
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Silvia Cuevas
Oct 6, 20232 min
Unlocking the Power of Creativity in Advertising: Key to Success
In the ever-evolving world of advertising, one thing remains constant: creativity is the driving force behind success. Effective...
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Silvia Cuevas
Oct 6, 20232 min
Unlocking the Potential of the Circular Economy: A Path Towards a Sustainable Future
In a world where natural resources are limited, and environmental concerns are steadily increasing, the circular economy emerges as an...
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Silvia Cuevas
Sep 26, 20232 min
Digital Strategy and Strategic Design: The Path to Business Success
Explore the synergy between digital strategy and strategic design in this article. Discover how data-driven digital strategies align with us
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Silvia Cuevas
Jan 27, 20232 min
Why is it important to have a crisis management plan?
A crisis management plan is important because allows an organization to be prepared to effectively respond to unforeseen and potentially...
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Silvia Cuevas
Jan 27, 20231 min
Why should you consider a mass media strategy to achieve your company's sales goals and objectives?
A mass media strategy can support in achieving sales goals and objectives for the company for several reasons: Wide audience: Mass media,...
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Silvia Cuevas
Jan 27, 20232 min
Why is it important to have media analysis and competitive analysis tools?
Having media analysis and competitive analysis tools can be important for a company for several reasons: Media monitoring: Media analysis...
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Silvia Cuevas
Jan 25, 20232 min
Why is it worth doing a media training with your management team?
A media training for the management team can be valuable for several reasons: Improves communication: A media training helps management...
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Silvia Cuevas
Jan 25, 20232 min
What reports should a public relations agency present to their clients?
A public relations agency should present several types of reports to their clients to measure the performance and impact of its work....
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Silvia Cuevas
Jan 25, 20231 min
What benefits can I gain by implementing a Public Relations strategy in my company?
Improving company image: A well-designed public relations strategy will help improve the company's image with the public, which can...
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Silvia Cuevas
Jan 25, 20231 min
Why is it important to implement a Public Relations strategy in my company or organization?
Public relations are important for a company or organization for several reasons: Improving company image: Public relations help...
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Silvia Cuevas
Jan 25, 20233 min
Corporate Social Responsibility
Corporate Social Responsibility (CSR) refers to the way companies assume their ethical and civic responsibility in their interactions...
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